Purpose
Market Surveys & Intelligence
Turn ground-level evidence into clearer commercial decisions. BSA gathers and interprets information about outlets, products, customers, competitors and distribution channels so clients can understand what is happening in the market and decide what to do next.
Scope of work
- Outlet mapping, verification and channel coverage checks
- Product availability, pricing, visibility and merchandising surveys
- Competitor, customer and distributor observations
- Qualitative interviews and field enquiries where appropriate
Methodology
01
Frame
Define the business question, target market, sample and required evidence.
02
Collect
Deploy field teams with structured tools, supervision and validation checks.
03
Interpret
Analyse patterns and convert field observations into decision-ready insight.
Deliverables
- Clean survey data and a fieldwork summary
- Verified outlet lists or market maps when included in scope
- Findings on trends, gaps, risks and opportunities
- An executive report with practical recommendations
